Lagos-based startup, Midddleman, is bridging trust and logistics gaps in the e-commerce world

Additionally, the co-founder shared that e-commerce companies can now send Yuan/CNY/RMB to their Chinese suppliers through Middleman.

Omolara Sanni and Adeola Owosho spent about five years in the e-commerce industry in Lagos. They dabbled into three different businesses, one of which made about N20 million in revenue towards the end of the COVID-19 lockdown in 2020.

Despite their significant business success, they encountered two major setbacks. One was a trust issue with their online customers, and the other was problems with delivering within Lagos and other parts of Nigeria.

These were common issues in the e-commerce industry, as other vendors in Lagos and other states in Nigeria experienced them. As Product Marketers, they decided to research and build a product to solve these problems. This led to the creation of Midddleman.

In an interview with The Record’s Omon Okhuevbie, Owosho shared how Midddleman is creating trust between business owners and their customers through its escrow feature. He also explained that the newly launched website grants access to over 40 logistics companies in Nigeria, allowing for rate …